A little post to show the thoughts and processes behind our current window display!
Each window display starts out with brainstorming and drawing very rough, messy sketches which end up quite a long way off from the final result. We knew we wanted to do a ‘Gatsby’ theme but it was more difficult trying to convey the mood of the novel whilst leaving enough places to display the jewellery. The first inspiration was to look at book covers and try to create a sort of three dimensional version of the classic cover.
Some covers we looked at seem to have missed the essence of the Fitzgerald novel….
Others were extremely stylish but would be impossible to translate into a window display. However, the screen-printed poster style of this cover was an influence.
This rather battered copy was another major influence with it’s simple colour palette and New York City Skyline as the backdrop.
Having decided upon a very simple colour scheme of gold, dark grey and cream, theater sets were another influence as they also have to create an atmosphere in a very limited space, using two dimensional props and not detract from the main performance.
It was very enjoyable trying to find images of the 1920s New York City skyline (it wouldn’t do to have modern buildings mixed up in it by accident!) and there were so many wonderful pictures of the men who built the skyscrapers that are so famous today.
Yasmin recreated the silhouette of the skyline by projecting it onto board, tracing it and then transforming it into a clean, stylized version resembling a stage set.
For Gatsby’s mansion, taking up the foreground and disguising our display cases, we used Beacon Towers as our main influence as it is said to be the mansion F. Scott Fitzgerald had in mind when he was writing. Unfortunately the building has since been demolished and we had to make a few changes for our mansion to make it more practical.
We retained the idea of having a ‘book-cover window’ by cutting the letters from the title of the novel out of board and spray painting them gold. Once you start using the gold paint it is very tempting to get the Midas touch and transform everything in the house!
We also included a quotation from the novel, “Life is much more successfully looked at from a single window,” in the position where you would usually find a critic’s remark on a book cover.
We hope you like the results!